The Hidden Advantage: Why Reading the Right Books Can Be a Game-Changer for Small Business Owners

Running a small business is not just about having a great product or service. It’s about being a visionary, a problem-solver, a communicator, and a strategist—all rolled into one. While experience is a great teacher, there’s another resource that can fast-track your growth, help you avoid common pitfalls, and sharpen your leadership skills: reading the right books.

At first glance, carving out time to read might feel like a luxury. After all, the to-do list never ends. But here’s the truth: the knowledge and mindset shifts that come from reading the right books can be some of the most impactful investments you make in yourself—and your business.

Below are some of the books that have been recommended to us by other small business owners and which we would also recommend to learn what it means to be an entrepreneur.  

	1. Build Systems That Work—Not Just a Business That Keeps You Busy 📘 The E-Myth Revisited by Michael E. Gerber This book is essential reading for any business owner who feels like they’re working harder than ever—but not seeing the results they want. Gerber breaks down why most small businesses fail and offers a roadmap for building systems that allow your business to run smoothly (without you being in the weeds 24/7). It’s a mindset shift from being the technician to being the architect. Why it matters: You’ll learn how to work on your business, not just in it.
	2. Stop Trying to Do It All Yourself 📘 Who Not How by Dan Sullivan with Dr. Benjamin Hardy If you’ve ever thought, “I’ll just figure this out myself,” this book will challenge that thinking. It teaches a powerful principle: stop asking how to do something, and start asking who can help you achieve it faster and better. Why it matters: As a small business owner, time and energy are limited. Learning to delegate effectively and build the right team is a game-changer.
	3. Strengthen Your Resilience and Let Go of Perfectionism 📘 The Subtle Art of Not Giving a Fck by Mark Manson* Blunt, honest, and refreshing—this book is about choosing what really matters and letting go of the pressure to please everyone or be perfect. Manson strips away the fluff and gets real about life, failure, and success. Why it matters: Business ownership is an emotional rollercoaster. This book helps you stay grounded, focused, and confident through the highs and lows.
	4. Stay Inspired by the Journey, Not Just the Outcome 📘 The Alchemist by Paulo Coelho This isn’t a business book in the traditional sense, but it’s one that every entrepreneur should read. The Alchemist is a story about following your personal legend—your calling—and trusting the process, even when the road is uncertain. Why it matters: Business is as much about belief as it is about strategy. This book is a beautiful reminder to stay connected to your “why.”

The truth is, the time you invest in reading these books will return to you tenfold. You’ll make sharper decisions, connect more deeply with your team and customers, and lead with a clearer vision. Whether you’re just getting started or looking to grow your impact, this reading list is a solid foundation.

Your business is a reflection of your mindset. The more you grow, the more your business can grow. So pour yourself a cup of coffee, crack open one of these books, and give yourself the gift of growth. You’ve got this—and Cap's Artistry is cheering you on!